John Clements Goes Thematic at Glorietta Job Fair
by Paul Catiang

“It pays to have the heavyweight on your side,” said banners, flyers and tent cards emblazoned with the red boxing glove now associated with the most recent John Clements ad campaign, and recently displayed at the Job Fair at the Glorietta Activity Center held from October 17 to 19, 2005. Recruitment consultants saturating the place wore specially made t-shirts saying “have the heavyweight on your side” while they made the rounds, encouraging job seekers to visit the boxing-ring booth—complete with ropes. Music from the official soundtrack of Rocky blared from speakers, adding the final touch to the theme.

With the recent October graduation of college seniors, more and more people are joining the workforce and flocking to job fairs as a first step towards finding a job. To quell the anxiety associated with landing one’s first job, John Clements reassures fresh graduates that its 31 years’ experience in human resources is there to help them find the right kind of employment in whatever field they studied. During the job fair, approximately 2,500 resumés were submitted for screening and follow-up interviews.