|
Harvard program for BPOs launched
By Katrina Mennen A. Valdez
Managerial talents at business process outsourcing (BPO) companies may now take up professional development training under the auspices of the world’s most prestigious business school, after the publishing unit of the Harvard Business School on Monday launched new products catering to managerial talents in that industry.
In a tie-up with John Clements Consultants, Inc. (JCCI), Harvard Business School Publishing (HBSP) said its newly launched products are aimed at customer service representatives and your managers in the BPO industry, the publishing units vice-president, Peter McAteer, said.
“We see a very fast growth in the Philippines’ BPO sector, though these firms already have their respective programs, we offer something that is more of a long-term strategy as opposed to short-term remedies that these corporations are experiencing,” he said.
Some key products for the Philippines include software like “Stepping Up to Management, Leadership Transitions, Harvard ManageMentor, and HBS Case Studies.”
McAteer said its product line for the Philippines is aimed at finding, training and keeping talents in the BPO sector, which the publishing house sees as the country’s fastest-growing business. HBSP however also prepared products for managerial talents in government agencies and private corporations.
“What we do is we integrate the intellectual property from the Harvard University community and make them available to the whole world,” he said.
“Basically, the managers in this sector [are] all young, and how they would be able to lead people at their age bracket or even older is one of the biggest problems that needs to be addressed,” Maria Carolina V. Dominguez, JCCI president, said, referring to the BPO sector.
Another problem is making people stay and develop loyalty. “These [BPO] firms may lure potential employees by giving them big compensation. However, that is only a short-term remedy. What we offer is for them to grow as managers, improve their communication skills and keep them loyal,” she said.
Turnover at local call centers and BPO firms is a common problem, as the industry expects to grow by 33 percent even as qualified talents have become scarce.
* * *
Originally published on Tuesday, May 8, 2007, in the Manila Times.
For more questions on the products offered by HBSP through John Clements, please email Carol Dominguez at cvdominguez@johnclements.com.
|